Family-owned, multi award-winning saffron from the Huon Valley

Terry and Nicky Noonan started Tas-Saff in 1990 on three acres of land overlooking the Huon River at Glaziers Bay, Tas-Saff is now a thriving commercial saffron producer and has developed a network of 50 growers throughout Australia.

The history of Tas-Saff

Terry and Nicky arrived in Tasmania after making a sea-change from Sydney. Giving up their secure jobs was made easier by their purchase of a small cottage on 3 acres in the idyllic Huon Valley in the state’s south, famed for fruit production.

Being foodies, it was while having friends over for a visit from Sydney, that they decided to prepare a paella, and found it difficult to source saffron locally. Eventually they tracked down a small 150mg jar for $14.95 and were stunned at just how prized the spice was.

Curiosity prevailed and the couple found that Tasmania had ideal conditions for growing saffron, and that the vast majority of saffron sold in Australia was imported.

Terry and Nicky sensed the opportunity of replacing imported produce with home grown saffron.
This led to a fantastic love affair with the tiny red threads that has spanned almost three decades.

Recovering from once in a century flooding which almost wiped out their entire crop in only their third year, Tas-Saff have risen to become the most successful saffron producers in Australia.

You can visit Tas-Saff by appointment to discover the process of growing fine quality Tasmanian saffron

Contact us

Tas-Saff Promotions 1994 – Present

Awards

  • 1999 Gourmet Traveller’s Jaguar Award for Excellence,
  • 1999 Tasmanian Government Innovations Grant,
  • 2001 The Weekly Times section winner Farmer of the Year,
  • 2003 Telstra Country Wide Regional Incentive Award National level,
  • 2003 Commonwealth Government Tasmanian Micro-Business Award,
  • 2003 Telstra Tasmanian Small Business of the Year,
  • 2005 Vogue Entertaining/Audi Produce Awards Best New Product,
  • 2007 Vogue Entertaining/Audi Produce Award From the Earth section.
  • 2007 Commonwealth Bank Small Business Champion Awards Agribusiness
  • 2010 Winner Gold Medal ABC Delicious produce awards.
  • 2011 Finalist ABC Delicious produce awards
  • 2014 Gold Medal Royal Hobart Fine Food Awards
  • 2014 Best Organic Product Royal Hobart Fine Foods Awards

Television

ABC

SBS

Channel 9

  • What’s Cooking – Geoff Jansz 1997
  • Fresh – Geoff Jansz May 10 2006 August 11 2006
  • Midday Show – Lyndey Milan Geoff Jansz 2007 – 2008

Channel 7

Lifestyle

  • Just Add Spice – Lyndey Milan Ian Hemphill filmed 2011

Tasmanian Government Promotion

You Chew – Taste of Tasmania 2009

Radio

Magazines - General

  • Vogue Entertaining and Travel 1994
  • Leatherwood 1994
  • Financial Review 1994
  • Australian Gourmet Traveller October 1995
  • Australian Financial Review May 1995
  • Australian Women’s Weekly – April 1999 June 1999
  • Australian Gourmet Traveller – September 1999
  • Australian Gourmet Traveller – November 1999
  • Australian Gourmet Traveller – April 2000
  • Next NZ – July 2000
  • Vogue Entertaining and Travel – April 2001
  • Australian Country Experience June 2001
  • Weekend Australian January 26-27 2002
  • Cuisine NZ – May 2002
  • Good Taste – Woolworths – October 2004
  • Smag Behag – Denmark 2004
  • Vogue Entertaining and Travel – front cover November 2004
  • Vogue Entertaining and Travel – December 2005
  • Vogue Entertaining and Travel – April 2007
  • Country Style – September 2008
  • Jamie – Jamie Oliver Issue 4 September 2009
  • Delicious – Produce Awards – June 2010
  • Delicious – Produce Awards Medallist August 2010
  • Delicious – 100th Issue Collectors Edition – December 2010
  • Tasmanian Life – October 2010
  • Food Australia – March 2014
  • Tas Weekend – February 2015
  • Australian Country April 2015
  • Australian Magazine July 2016

Magazines - In Flight

  • Qantas Inflight – The Australian Way February 1999
  • Panorama – Ansett Inflight February 2001
  • Qantas In flight – May 2001
  • Jetstar – Inflight – August 2004
  • Portfolio – Emirates First Class – May 2008
  • Voyeur – Virgin Inflight – July 2013
  • Jetstar – Inflight – April 2016

Magazines - Farming

  • Grapegrower and Winemaker May 2006
  • Landscape Outlook – December 2006
  • Tas Regions April 2005 and September 2008
  • Small Farms – September 2001 September 2005 and June 2008
  • Outback – RM Williams – April 2009
  • Acres Australia – sustainable agricultural Volume 19 2011
  • Town and Country Farmer – February 2011
  • Farming Small Areas – March 2013
  • Sprout – September 2013

Magazines - Business

  • Telstra –Telstra Country Wide Advisory Board Report 2004
  • Enterprise – September 2007
  • Your Home Business – Peter Switzer 2009 BRW – 2012
  • Peak Magazine Hong Kong July 2016

Tasmanian Newspapers

  • Tasmanian Farmer Winter 2001 July/August 2010
  • The Examiner July 25, 2001 September 25, 2007
  • Sunday Tasmanian April 24, 2011 May 26, 2013
  • The Mercury regular editorials 1995 – 2013
  • Tasmanian Country regular editorials 1994 – 2013
  • The Examiner March 2014
  • Tasmanian Farmer April 2014
  • The Examiner April 2015
  • Tas Country September 2015
  • The Mercury September 2015
  • Tasmanian Country September 2015
  • The Examiner April 2016
  • The Examiner July 2016

Newspapers

  • The Age October 23, 1994
  • The Weekend Australian –October 8 – 9 1994
  • Canberra Times March 15, 1995, May 27, 1998 April 21, 1999
  • The Adelaide Advertiser April 16, 1997
  • SMH October 28, 1997
  • The Star April 30, 1998
  • Herald Sun Sunday Magazine May 10, 1998
  • The Age’s Epicure November 16 1999
  • Weekly Times October 11 2000 August 15 2001 October 24 2001 August 30 2006 November 10 2010
  • Tasmanian Business Reporter September 2002
  • SMH Good Living May 28 2002
  • Weekend Australian April 5, 2003
  • The Age – Epicure June 8, 2004
  • The New Yorker Rebecca Mead July 26, 2010
  • SMH – Good Living January 18, 2011
  • The Australian March 2012
  • Sunday Mail July 2016

Brand Awareness

Trade Shows/Promotions

  • Hong Kong Singapore Japan trade shows – Austrade
  • New York Fancy Food Show – Austrade
  • Slow Cooking – Spain
  • Brand Tasmania member
  • Taste of Tasmania Tasmanian Food and Wine Fair
  • Taste of the Huon – Huon Valley
  • Festivale – Launceston Tasmania
  • Agfest – Tasmania
  • Royal Easter Show – Sydney
  • Noosa Food and Wine Show – Noosa QLD
  • 10 Days on the Island – Tasmania Stephanie Alexander Maggie Beer Stefano De Pieritas
  • Flavours of Tasmania – Parliament House Canberra
  • Aztec Chocolate Festival – House of Anvers Tasmania
  • 56th Concurs Internacional de Paella Valenciana Semi Final Australia – April 2016
  • Tasmanian Showcase – Julie Bishop and Foreign Ambassadors – April 2016
  • Movida Chefs – June 2016

Books

  • Tasmania A Food Lovers Guide – Sue Dyson Roger McShane `1998
  • Culinary Wishes – Paul and Jo Herbig Philip Kuruvita 2002
  • Before We Eat – Paul County Bernard Lloyd 2004
  • When We Eat – Paul County Bernard Lloyd Liz McLeod 2004
  • Providore Island – Tony Walker 2008
  • Tasmania’s Table – Paul County Nick Osborne 2009
  • Eat Drink Tasmania – Graeme Phillips 2009
  • Picnics in Paradise – Karen Goodwin-Jones Nick Osborne 2010
  • Tasting Tasmania – Graeme Phillips 2011
  • A Guide to Tasting Tasmania – Graeme Phillips 2013
  • Tasmania’s Table – Paul County – 2015
  • The Gourmet Farmer goes fishing – Matthew Evans – 2015
  • Summer on Fat Pig Farm – Matthew Evans – 2015